Our Story
The technology driving Industry 4.0 has evolved — but the way it’s sold hasn’t.
iAutomate bridges the gap between automation curiosity and commitment with a digital buyer experience built for speed, clarity, and scale.
Our Mission
To empower automation providers with intelligent sales automation tools that digitize lead qualification, accelerate customer engagement, and deliver actionable market insights — transforming every interaction from first interest to closed deal with precision, speed, and measurable ROI.
Our Vision
To lead the shift toward a fully digital buyer experience — where automation companies connect with customers through data, speed, and trust, turning engagement into measurable value.
Our Story
Industry 4.0 is transforming supply chains and intralogistics at an unprecedented pace — driven by AI, robotics, and intelligent software. Yet, while automation technology has advanced rapidly, the way it’s bought and sold has barely changed.
Today, evaluating warehouse automation remains slow, complex, and dependent on manual engineering input. Businesses eager to explore automation face lengthy sales cycles and opaque cost structures, while solution providers struggle to respond with speed and clarity. The result? Friction where there should be flow.
At iAutomate, we set out to change that.
Our mission is to create the digital buyer experience for warehouse automation — turning curiosity into commitment and delivering velocity to value. We believe that buying automation should be as seamless and data-driven as the systems themselves.
By digitizing the early stages of the sales process, iAutomate enables customers to instantly size, price, and validate automation concepts. What once took days or weeks now takes minutes. The result is a faster, smarter, and more transparent buying journey that empowers both sides — buyers gain clarity, and sellers gain qualified, conversion-ready leads.
Behind iAutomate is a team with more than 15 years of experience designing, delivering, and optimizing some of the world’s most advanced automated fulfillment systems. We know the challenges firsthand — and we’re redefining how the industry overcomes them.
iAutomate isn’t just another sales tool.
It’s
a movement toward a new digital sales era in intralogistics — where data replaces guesswork, speed drives trust, and every interaction creates measurable value.
iAutomate — Redefining how the world buys automation.
Our Values
Your success is our passion. Being your trusted advisor is our privilege.
Integrity
Integrity is our core guiding principle how we interact and communicate with our customers and with each other. We’re trusted to do what’s right for our clients and the industry.
People
Our people are our greatest asset, and our culture is built on encouragement, continuous improvement, development, empowerment, collaboration, and passion.
Disruption
We believe in being disruptive. The power of disruption fuels innovation and competition, which leads to a higher quality of output, standards, results, and processes for the benefit of everyone. Disruption is our motivation.
Transparency
We never compromise on transparency. Transparency is the foundation for trust. Our customers expect us to be their trusted advisors, upholding the values of honesty, neutrality, and objectivity.
Passion
Our passion for what we do is what makes us formidable trusted advisors. We believe that our work has the potential to shape the future and build a better and more sustainable world for everyone.
Customer Centric
The services we provide are designed towards empowering our customers to create opportunities for improvement, profitability, and sustainability. We judge our success on results delivered for our customers. We listen, learn their business, speak their language and tailor world-class, practical solutions.
Christoph Buchmann
Co-Founder & Commercial Director
With over 15 years of global experience as a Solutions Consultant and Account Manager in intralogistics, Christoph has been at the forefront of driving advancements in warehouse automation. He has been instrumental in developing solutions that address modern supply chain challenges and trends, guiding businesses in recognizing the financial, operational, and strategic benefits of automation investments. Christoph's expertise lies in facilitating the transition to automated systems, working closely with some of the world's most renowned companies. His proven track record of designing and implementing innovative automated solutions has empowered clients to build resilient, future-ready supply chain operations.
